Press - June 2017

Rolls Royce Sweptail: Are one-off vehicles the future of true luxury?

Is the Rolls Royce Sweptail the future of real luxury cars?

Imagine a vehicle custom built just for you. A car designed with your taste in mind, featuring the items you desire whilst doing without the items which hold no value for your needs. Now imagine the manufacturer producing your personal masterpiece was non-other than Rolls-Royce – a company who build cars with a quality and luxury that is second to none.

This, for many, is the stuff of dreams. For one particular Rolls Royce client, its reality, and this reality holds the name “Sweptail”.

Rolls Royce Sweptail

This idea started back in 2013 when a very special Rolls-Royce client approached the firm with a proposal to make a one-off luxury vehicle just for him. The client wanted a two- seater coach built coupe with a large panoramic roof and drew inspiration from yachts and golden era cars from the early 20th century. This really is a beautiful, pristine masterpiece using the finest materials on offer.

Rolls Royce Sweptail

Rolls Royce Sweptail

There are many features to swoon over but a personal favourite is the custom Carbon Fibre briefcase covered in matching Sweptail leather. This case won’t be sitting in the passenger footwell, it will fit into its own compartment located in the body of the vehicle behind the opening of the doors. Similar to that of the Umbrella storage which Rolls-Royces are renowned for.

Rolls Royce Sweptail

Rolls Royce Sweptail

Are vehicles like this the future of the luxury car?

It is just not good enough anymore to have a luxury vehicle such as a Phantom or Dawn. Over the past few years, we have seen manufacturers offering more levels of personalization and custom options.  It was only a matter of time that a vehicle like the Rolls Royce Sweptail would appear on the scene. We could be seeing more custom built, one-off luxury Rolls Royces in the future as there is interest from other special clients to invest in this one-0ff idea. At $13 Million dollars or R167 Million Rand, the Rolls-Royce Sweptail is the most expensive car ever sold, this really is a vehicle for the very tiny percentage of the world.

Rolls Royce Sweptail

Rolls Royce Sweptail